Cancelled. Please contact moc.egatsgnitekramhtworg%40stekcit or + 38 093 170 75 56
Building Better Onboarding by Robbie Allan, Senior Product Manager at Intercom

Good onboarding is more than a tour of the settings screen: it’s a form of late fine marketing that helps prospective users see value in your product.
In this workshop, we’ll define value for your product, map out the buyer journey, identify forces that both help and hinder adoption, and leave with a prioritized list of ideas to improve your product’s onboarding experience.

Cancelled. Please contact moc.egatsgnitekramhtworg%40stekcit or + 38 093 170 75 56
Conversion Researchby Shanelle Mullin, CRO at Shopify

What changes should you make to your landing pages, email funnels and products to improve your conversion rates? There's no crystal ball here, but conversion research can point you in the right direction. 
You'll learn how to:
1. Conduct quantitative research (analytics analysis and heatmaps).2. Conduct qualitative research (heuristic analysis, surveys, interviews, user testing and session replays).3. Extract insights from that research and craft proper test hypotheses.4. Prioritize those hypotheses as objectively as possible.

Using Different Types of Data to Inform Product Decisionby Romain Berthome, Product Manager, UBER

Translating business problems into solutions that drive customer empathy is at the core of Product Management. To be successful, building an insight pipeline that can be leveraged to inform product decisions is the key.
In this workshop, we will identify the different data types for your product, explore the techniques to understand your date, and translating raw data into a hypothesis to inform your product decisions.
20 people maximum.