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Conversion Rate Optimization: How to Figure Out What to A/B Test

Workshop hosted by Shanelle Mullin, CRO at Shopify

Illustration

About the workshop

What changes should you make to your landing pages, email funnels and products to improve your conversion rates? There's no crystal ball here, but conversion research can point you in the right direction. You'll learn how to:

1. Conduct quantitative research (analytics analysis and heatmaps).
2. Conduct qualitative research (heuristic analysis, surveys, interviews, user testing and session replays).
3. Extract insights from that research and craft proper test hypotheses.
4. Prioritize those hypotheses as objectively as possible.

We have only 20 seats available for this workshop.

Workshop costs 2700 UAH (~110 USD)

Want to improve your CRO results?

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